Philly swirl

A Swirld of Fun

The client wanted help to connect an audience of more and more health-conscious consumers (parents) with their Philly Swirl product line. Recognizing the inherent the delight the product has, we helped reposition the brand as a whimsical and fun way to experience the world. Launched via a new website which brings together whimsical photo illustrations, a new color palette, and light-hearted copy.